Unlike portraits, where it is possible to turn on sittings/income easily and quickly, weddings have a long lead in time. Couples on average book their wedding photographer 6 to 9 months prior to the wedding. The wedding booking season for 2012 will start soon and marketing for weddings should be planned. September to Christmas is the time when most brides are looking round, getting quotes etc. with the majority of bookings taking place in January and February.
The marketing of weddings will be covered on our first day of our new course in October, so that anyone on the course will be in able to book weddings for their first season in 2012. Booking weddings at a viable cost to the photographer requires a great deal of knowledge and expertise. Conventional methods that work in other fields do not work. Wedding photography is a specialist area.
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