The growth of online communications has changed the photography industry dramatically. Not only in the way photographers take and edit their photos, but also the way in which photographs are presented. For professional photographers using social media is even more important; it enables you to showcase your portfolio to potential clients while also providing an opportunity to grow your business. Whatever type of photography you specialise in – whether it is portrait, wedding or landscape – these social media platforms will help you to grow your photography business.
To effectively use Facebook you need to ensure that your photography page is open and completely separate from your private account. This will mean that Facebook users will be able to browse through your photographs easily, while also giving you an opportunity to let existing and potential customers know about new services available, special offers and any other information and events that could help you gain new business. In addition to this, Facebook is an easy and convenient way for customers to contact you and for you to communicate with them.
Being a predominantly image based platform, Pinterest is a great social media site for photographers. If is a fantastic way for you to promote your photographs and build up a following, therefore helping to establish your reputation as a creative and talented photographer. As well as this, Pinterest allows links back to your website, so if people see and like your photos they can easily go to your website and find out more about your services.
Having a blog might seem like a waste of time for photographers, as they are traditionally a written medium. Saying this, many photographers have successfully promoted their businesses and photos through blogging. Having a blog on your website, or even on a separate site, will help to establish your reputation as a photographer; while many photographers have launched mainly image-based blogs. If you are good with words, then a blog is an ideal way to share your photography knowledge with readers, which will help to establish you as an authoritative voice, while also promoting your skills, talent and business to potential customers.
Flickr is a great site for photographers to promote their photos, while also providing you the opportunity to sell your photos. Flickr is used by businesses and individuals alike, and while some photos are available free of charge, others require payment to the photographer in order to be replicated on other websites. Having your photos on Flickr will enable you to promote your photos to the sites users and, if they are used on other sites, to an even larger audience.
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