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The Photography Market

I have just put the phone down from a fairly typical enquiry that we receive at B and C.

The enquirer had been looking at our courses, but had met a photographer in London, who told him that there was not enough portrait photography around to have a business, and that a course was not really worth while….. just to start up on his own!

Well, lots of photographers do struggle because they do not charge enough, and do not take images of a suitable quality. They also have no idea of marketing.

In our final quiz paper on our Portrait Course one of the questions asks how much time, and how much marketing budget is required to set up a photography business from scratch. The answer is up to 80% of your time in the first year, and 15% to 20% of your projected sales as a marketing budget.

Yes, it is possible to be very successful, but only if you do the right things and realise that a marketing budget is more important than extra gadgets!

As we noted a few days ago on this blog one of our ex students achieved sales of £25,000 in November. Not enough business?!

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Andrew Coe

Andrew Coe is great grandson of Albert Edward Coe who founded the Coe photography businesses 150 years ago. He is recognised as one of the leading teachers of wedding and portrait photography in the UK having been commissioned by City & Guilds to write the first module for the Higher National NVQ Diploma in Portrait in this field. He has also been commissioned to give seminars in New York, Las Vegas, Madrid, Cologne and many other international venues. He owns the franchise for the largest group of wedding and portrait studios in the UK which has photography contracts with many national retailers and other major brand names. He founded the first chain of one hour mini labs in the UK (all with wedding and portrait studios attached), the largest advertising and commercial studio in East Anglia, a leading professional colour lab and has trained more people to become full time photographers than anyone else in the UK.

Andrew Coe is great grandson of Albert Edward Coe who founded the Coe photography businesses 150 years ago. He is recognised as one of the leading teachers of wedding and portrait photography in the UK having been commissioned by City & Guilds to write the first module for the Higher National NVQ Diploma in Portrait in this field. He has also been commissioned to give seminars in New York, Las Vegas, Madrid, Cologne and many other international venues. He owns the franchise for the largest group of wedding and portrait studios in the UK which has photography contracts with many national retailers and other major brand names. He founded the first chain of one hour mini labs in the UK (all with wedding and portrait studios attached), the largest advertising and commercial studio in East Anglia, a leading professional colour lab and has trained more people to become full time photographers than anyone else in the UK.

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