In difficult times the fittest will survive. It is so important to stay ahead of the game and use every business tool available. In marketing circles profiling of customers is one of the leading trends that can prove a very powerful driver of a portrait business. Done well it can transform your bottom line. Different products and offers for different categories of customers, even different time slots in the studio. Without doubt the most successful studios in the UK in 2012 will use some form of profiling. This subject will be fully covered on future courses.
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