These three giants of the photographic industry put considerable financial, marketing support and expertise into the portrait and wedding photography market.
With the demise of Kodak and Agfa, and Fuji drastically scaling back, photographers in the UK are without this leadership from the big three.
Digital is the reason for the vastly reduced or nil budgets to support photographers. Much of their budget came from profits made on the sale of film which no longer exists.
The effect on the social photography market has been catastrophic resulting in many small start up, or revamped, organisations aiming to fill the gap.
The result is chaos for photographers, especially those new to the industry. All these organisations are competing with each other and few give real, tangible benefit.
The exception is the Master Photographers Association (MPA) which continues its long tradition of giving real support to the true professional photographer.
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