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We have about 100 photographers taking leads from Emmas Diary including the Barrett and Coe studios.  For those already doing baby photography or thinking about doing it the following stats make interesting reading.

More than £250,000 sales have been made from Emmas Diary in B and C studios this year with an averge order value of £206.  Most of this is from first sittings from appointments made through telephone calls.  However, we also send mailings to past data where they have not previously had a sitting.  The average order then increases to £254 making a considerable impact on overall profitability.  So it is very important to do secondary marketing and to encourage existing customers to recommend friends.

With 80 to 100 leads per area per month per photographer, 60% of which have telephone numbers, and complete exclusivity i.e. the data is not supplied to anyone else, Emmas Diary forms a very important part of a studios business mix although family sittings will always be more profitable, but often the baby sitting later leads to a family sitting.

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Andrew Coe

Andrew Coe is great grandson of Albert Edward Coe who founded the Coe photography businesses 150 years ago. He is recognised as one of the leading teachers of wedding and portrait photography in the UK having been commissioned by City & Guilds to write the first module for the Higher National NVQ Diploma in Portrait in this field. He has also been commissioned to give seminars in New York, Las Vegas, Madrid, Cologne and many other international venues. He owns the franchise for the largest group of wedding and portrait studios in the UK which has photography contracts with many national retailers and other major brand names. He founded the first chain of one hour mini labs in the UK (all with wedding and portrait studios attached), the largest advertising and commercial studio in East Anglia, a leading professional colour lab and has trained more people to become full time photographers than anyone else in the UK.

Andrew Coe

Andrew Coe is great grandson of Albert Edward Coe who founded the Coe photography businesses 150 years ago. He is recognised as one of the leading teachers of wedding and portrait photography in the UK having been commissioned by City & Guilds to write the first module for the Higher National NVQ Diploma in Portrait in this field. He has also been commissioned to give seminars in New York, Las Vegas, Madrid, Cologne and many other international venues. He owns the franchise for the largest group of wedding and portrait studios in the UK which has photography contracts with many national retailers and other major brand names. He founded the first chain of one hour mini labs in the UK (all with wedding and portrait studios attached), the largest advertising and commercial studio in East Anglia, a leading professional colour lab and has trained more people to become full time photographers than anyone else in the UK.

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